Tianlun (TIANLUN) ----- how to order reasonable

The quality of the goods, the decision of the quarter sales of half. Have a good stock, the store's display image, shopping guide promotion, will do more with less; the contrary, if the goods are not ideal, the latter part of the job will be much more difficult.
(Good or bad product is the basis of sales performance, with a good store display, image, shopping guide will be less effective promotion of half)

First, the franchisee ordering pre-order work

Local similar product line of brand analysis

Due to the brand positioning, brand product line advantages and brand companies in the product ordering strategy, etc., as a franchisee must observe and understand the local similar brand of goods.

(Art of War: "know know each other, know yourself; I do not know each other has been, a win and a loss")

Such as your brand or shop next door to similar shops, including jeans and fabric styles similar to you, but the price is lower than you, and the actual sales number and performance is indeed better than you. Another example is that some brands dominate in some categories are more powerful ... ... these we have to investigate very well to understand. (Do not take your own eggs to challenge someone else's stone)

1, the order was completed after the end of last season sales

That the order is completed at the order meeting, and after the completion of last season's sales have been ordered, the biggest difference between the two franchisees in the mentality and philosophy.
That the order is completed at the order of franchisees, is the fate of the product and brand companies in the mentality, their own management are passive; that the order was completed in the previous season after the sale has been ordered , Is the concept of the fate of their own hands, this is a kind of active, optimistic.

2, order less than the order

For the same store, the order is no standard answer.

※ Suppose that the sales capacity of a store for the season is 1000 pieces. When you order 800 pieces, stock will also be generated by the end of the season (assuming 150 pieces). At this point, some franchisees began to feel lucky, "Fortunately, only set 800, if you listen to the company on the miserable, had known to book 650 on it." Conversely, when you set the time of 1500, You will also have stock (probably 400 pieces). Ask profit ratio and the proportion of the proportion of inventory?

3, the size of the area decided to sell the total number of decisions

The size of the shop area and the amount of ordering is a certain relationship, the total order quantity is determined by sales data analysis of last season's quarter. In the store's goods management, the number of styles will also affect the sales performance.

(Large area: a large amount of less)

Small area: a small amount of more

4, ordering can not only look

Franchisee's own eyes only represent their hobbies, does not represent the brand's mainstream customer base hobbies, so the order should be combined with the local competition of similar brands, pay attention to their own brand of style and style there is also competition .

5, let the manager involved in ordering decisions

The manager daily face the customer directly, and is very familiar with the previous models, the cancellation of the consumer, the consumer is very understanding, and be able to understand why the consumer will be smooth consumer, the consumer will cancel the delay, is the customer product style , Color, fabric, price and other aspects of the response to the direct face. Allow the manager to participate in the ordering decision can effectively improve the quality of orders.

Second, the sales of goods management

1, the stock management
1) combined with their own area and the season's total sales time (the first batch of months, weeks, Japan on the band)
2) Taking into account the volume of a single set more (profit generating point)
3) consider avoiding competition between models (key display, promotion, similar models can not be loaded at the same time)

2, replenishment management Suppose the total order quantity is too much, beyond the actual sales ability, we must reduce the volume of replenishment, because the sales can not be completed by a paragraph. If large amounts of replenishments were made for individual withdrawals, the increased sales of the item added to the risk of ending inventory as a whole. At this point you can shift the display and sales to other models, cautious replenishment.

3, inventory management Inventory refers to the inventory of the warehouse, all the goods of the season.
First, the sales process is the process of handling inventory;
Second, the higher the average discounted inventory, the higher the profit contribution of the goods.
※ We consider the profit of goods in the store to consider both the total number of orders and average sales discount, and can not simply say the higher the average sales discount, the higher the store profit

Portfolio:

Image section 15% - 20%

Best selling 20% ​​- 30%

Flat sales 50%

Sales ÷ Discount × (1+ Goods Turnover) × Sales Time = Total Order

Company Name: Tianlun Industrial Co., Ltd. of Dongguan City

Contact: Manager Li

National Join Hotline: 0769-89276161 QQ: 1434732724

Mobile: 15816829041

· Fax: 0769-85225531

Address: Humen Town, Dongguan City, Guangdong Province Yinlong 8th Avenue Shoppes City 7th floor

· Website: www.tianlunguoji.com

· Group website: http://www.mingdianguoji.com