In the autumn of Hangzhou, Ermenegildo Zegna set up a show that is not just used to show off the new clothes of 08 and 09, but more importantly, let local followers see the most proud of Zegna Core Secrets: Top Fabrics and Expensive Custom Services. It is clear that the top menswear brands in Italy want to consolidate their business success with the continued emergence of large-scale production, they need to be affirmed by more elite men - these guests have enough appreciation and financial resources, they are more and more determined Appreciate and choose the best fabrics, otherwise, how to deserve the hand-polished shoes with cognac? In fact, all the leaders in the non-smoking luxury market are convinced that the "fabric plus points" truth. Especially for the highly adventurous designers, fabric innovation has always been the driving force behind fashion. Ms. Miuccia Prada, the most classic figure, who is not the "Queen of Fabrics", devoted nine achievements into the research and development of fabrics and devoted himself to introducing high-tech new materials into the practice of traditional luxury fabrics - extensive use of silky mixed fabrics, with hairy mohair Instead of fur, crease embossing, irregular gradient, artificial lace made from Swiss lace craftsmen such as wool and cotton ... In the past decade, she has made breathtaking fabrics practice. Fabrics have become one of the most direct answer to the inequality of design and the luxury elements of design. They are either the most extreme or the most exquisite, the rare and precious materials will solve the escalating luxury goods and make the followers even more fluent . Fabrics decide success or failure In the men's luxury brands, design innovative fabrics can really enhance people's shopping desires, but men are not the pursuit of exotic materials, rare and exquisite fabrics is the mainstream. In Canali's 2009 Spring and Summer Collection, which was released last week, there are a lot of interesting new fabrics in addition to the wool and silk-blend fabrics and the Exclusive200K wool-acted combed-cotton blend, such as taffeta The waterproof jacket features a "memory function" that returns to its original shape even after it has been folded. The nylon lining of the motorcycle jacket protects against inclement weather and even pockets. At the customization briefing in Zegna, there is no need to fine-tune the past high-grade fabrics and the old royal calendar. Take a look at martial arts star Donnie Yen, who came to Hangzhou to make his or her own customization. Top fabrics, personal tailoring and fashionable styles, of course, celebrities can enjoy customization Imagine fast, while regular customers usually have to wait four to six weeks, but for Zegna's strong fabric production process, all wearers should be equally satisfied, the only thing that may need to worry about is their less than perfect body shape. Andy, who has been with Zegna for years, describes the fabrics as passionate. "Because of the expensive 15MilMil15 Double Warp, the suit made from it needs careful care and can not be worn frequently. After each wearing, the wardrobe needs to be hung back Rest, so that it's natural fiber to restore the original state, in order to ensure the perfect appearance and feel when wearing again. The top-of-the-range fabric is fanatical for tailor-made services, which he calls "15MilMil15 Double Warp," whose name comes from the purity of the fabric, with a fineness of 15 microns for each delicate yarn. This fabric is carefully selected for Australian Merino wool And limited production. Functional design is also impressive in Zegna fabrics, and many have not experienced the smart apparel elements just listed, which are said to adjust automatically to body temperature. But another blend fabric "High Performance" reputation is very good, in the textile process, with two to three strands of wool fiber spinning into a blend of fibers, thus increasing the durability and flexibility of the fabric, due to the fiber generated by the gap also Has good breathability. Another reason it lists the summer apparel fabrics list is that "after a special wash, dark fabrics reflect 80% of the direct sunlight," it is important for men to be comfortable and cool at high temperatures. Designers looking for favorite fabrics, just as investment funds choose a good project is generally important and urgent. Finding the right fabric means that the release of the next season has been half done. In general, apparel designers do not directly intervene in the design of the fabric structure, but according to the trend and self-requirements and structural designers to discuss, choose to design different organizational structure of the fabric. However, the way the fabric after-treatment and color, pattern styling, many designers are accustomed to their own design. Many fashion designers in Europe are actually designers of fabrics. Some domestic designers, are also increasingly aware of the importance of fabric in the design. Take Hua Juan, a well-known designer with independent high-end custom brand Judy Hua as an example. Except for the regular Paris Fashion Week, she goes to INTERTEX MILANO every year to select the fabrics she needs for next year. KBC Manufaktur viscose and synthetic fiber fleece, Fedora fancy yarn, Dinamo wool and viscose blend wool, and Piana's double-sided mohair, all in her purchase list. Most of them are high-grade fabrics one to two hundred ohms per meter. "What I'm looking for, whether it is hand-made or machine-woven, is the ultimate in raw materials and craftsmanship. "