"Everywhere we hear machines æ¼ sound", "than households knit silk", historically, weaving town of Wuxing District, Huzhou City, Zhejiang Province, closely related with the spinning and weaving. Weaving today, is a veritable "Kingdom of children's clothing", since last year, the children's clothing town in the context of the global economic crisis has ushered in the development of "the best time." In 2008, weaving children's clothing sales revenue exceeded 10 billion yuan, when the production of various kinds of children's clothing 400 million (sets), the existing children's clothing enterprises more than 10,000, this year sales were basically the same as last year. Talking about the prosperity of weaving children's wear crisis, weaving town mayor Zhou Jianrong at home. However, weaving people are not immersed in the joy of victory, but based on long-term, planning how to upgrade. "It is time to break the bottleneck" More than 20 years of development, weaving children's wear cluster size of the country's leading high-speed sewing machines 150,000 units, employing 250,000 people, the domestic market share of more than 30%, the product radiation more than 110 large and medium-sized City, the domestic market coverage of 98%, children's clothing production and market share for nine consecutive years to maintain the first in the country, the country's largest children's wear manufacturing center, weaving well-deserved. "2008 is the best year for weaving children's wear, but the transformation and upgrading imminent." Wuxing District, weaving woven children's Chamber of Commerce Chamber of Commerce, general manager of Huzhou Yihua Zhang Lianzhong told CBN reporters that more than 90% of products Domestic sales, coupled with Guangdong, Fujian children's wear business affected by the financial crisis, this year there are nearly a thousand foreign companies transferred to the weaving, some fabric suppliers after another, weaving children's wear this year, the situation is still very good, but the vast majority of weaving Is a small and medium children's clothing business, only the production advantages, there is no brand value-added, facing the bottlenecks of channels and brands, "It is time to break the bottleneck." Children's apparel manufacturing profits only about 15%, more than 80% of profits in the front-end research and development and backend marketing links, weaving children's clothing rely on low-cost expansion, take the low line, the development of today's cluster size, but influential brands Too little brand added value is not high. Wu Xingqu District Committee of Huzhou City, weaving town party secretary Chen Xin Tang painted a flat triangle, 10,000 woven children's clothing class enterprises are mostly small businesses, with annual sales income of more than 30 million yuan only 100, and In the spire part of the business is even more rare, the country more than 400 well-known brands, weaving only a few. Chen Xintang to knit in children clear a five-year goal of industrial restructuring, "the transformation of risk, not overnight can be completed." Last year was the rejuvenation year of Zhili Children's Wear, which took great efforts in safety and product quality. This year is "Year of Improvement" and "Year of Upgrade" next year. Last year, we started to carry out the "Four Five Five" project: the four major strategies of scale, brand, science and technology, and export-oriented. Weaving weaving into an advanced manufacturing center for children's wear in China, a design center for children's clothing trend, A center for children's wear, a marketing center for children's wear and a children's wear information publication center; cultivating 100 leaders in the children's wear industry, 10 billion yuan in the children's wear market, 100 brands above the city level, 100 foreign trade enterprises and 100 leading enterprises. An investment of 2.5 billion yuan by the government and investors to develop the construction of China Textile City in China also broke ground on August 18, aimed at creating international children's clothing trading, research and development and display base for industrial upgrading to provide a carrier, but also to promote Huzhou Modern service industry development. Zhejiang Garment Association, Deputy Secretary-General Children's Wear Branch, weaving children's clothing store in China, said Fang Fangli, I hope weaving in China can Yiwu China Commodity City, Keqiao China Textile City, Haining China Leather City. Brand Road "A pole of two packages, a map of the country to run," Vice President of Huzhou Textile Association, now Tong Wang Garments Co., Ltd. Pu Xinquan relied on six sewing machines in 1996 and now has opened more than 300 in the country Home brand chain. Pu Xinquan talk about today's achievements, is still very modest, "Compared to the well-known children's wear brand, this Tong Wang is still growing." This kid's brand of the road began in the beginning of business, and now Wang Tong tasted the sweetness of the brand. In 2008, Tong Wang sales revenue increased 40% over the same period of last year, Pu Xinquan said the key lies in two points: a strong marketing center and an active design team. At this Tong Wang Exhibition Center, a piece of fashionable, color over the children's wear has attracted the reporter's attention. This is thanks to this child king has a research and development center in Shanghai and a number of high-end designers. This year, this Tong Wang opened more than 200 brand chain stores in the country, also opened branches in Japan and Russia. Zhili town has formed a complete industrial chain from surface and auxiliary materials design, printing, embroidery, buttons to clothing manufacturing, within a radius of 100 meters to complete the package. Zhang Lianzhong said that the industry chain is perfect and the government values ​​it. Many small businesses do not want to be a brand and a channel to do wholesale. From one year to the next, they earn 350,000 yuan and more than 35,000 yuan. Transformation is not easy. However, weaving has more than a dozen companies began the brand operation of the road. Zhang Lianzhong said frankly that the brand of Yihua Garment Co. started its journey late and did not go well at first. 2005, 2006 brand operation, lack of experience, smashed, that two days is very difficult, started again last year, is still relatively smooth, there are more than 100 brand stores. "Transformation is quite painful, the original wholesale agency save trouble, now do the channel, double investment, but the channel is good, I believe there will be rapid growth." Zhang Lianzhong quite confident in this sunrise industry children's clothing. Weaving town every year come up with 10 million yuan, as a bigger and stronger to do excellent industrial support fund, hoping local enterprises to enhance the brand, but also the introduction of a good brand. "Government to promote, take advantage of the situation, the key is still the leader in business, they want to emancipate the mind, courage and courage." Chen Xin Tang said the inevitable expansion of low-cost expansion of the brand, the brand can win the market, the market has the world. Twelve years in the children's wear industry services weili town party members Wang Ying believes that in the last year, woven children's wear enterprises autonomously devoted more than 4 billion yuan for the construction of factories, recruitment of personnel, set up stores, the next few years, weaving children's wear industry will usher in Outbreak period. Chen Xin Tang hope that through five years or even 10 years of efforts, weaving children's wear brand can form a low-grade, mid-range, high-end brand three pillars of the situation. Weaving is also actively creating a good living environment to attract high-end talent.