BONO can create a new situation for the network direct marketing? Into the men's network direct marketing market just over a year BONO, with product design advantages have gained fame. Although there may be differences in business philosophy, but due to the use of almost the same online sales model, so many people are willing to BONO and PPG, VANCL together as men's direct marketing network of the "Troika." But now, the upstart of the online direct marketing market for traditional-style apparel companies may be parting ways with two other companies on the road to B2C. October 23, and BONO belong to Shanghai Bao Bird Textile Technology Co., Ltd. bono tailor custom shop in Beijing office building Jian Wai SOHO opened, this is BONO opened in Beijing's first physical store. "Customizing at your fingertips is the biggest feature of a bono tailor," said BONO's deputy general manager, Peak. According to the peak introduction, bono tailor is the hippogity group following the launch of the network after another direct marketing business, the target consumer group mainly young white-collar workers, white-collar men to solve the individual high-quality suits and shirts dress needs. "The bono tailor wants to host communities and provide tailor-made services to consumers within the community." Peak says the difference between the bono tailor and other custom brands on the market today is significant, "says Peak." Exclusive customization is popular, approachable Way, the price of popular. "Peak said. The peak has always been to emphasize the "friendly way" is to "bono tailor landing in the community, serving the community, 'good neighbors' style of service is our distinct signboard. Consumers can use their leisure time to sit in the shop, free to read The latest fashion magazines, fashion magazines, free drink coffee products tea, when you need to go to the store to iron clothes, and even in the event of an urgent need to temporarily wear suits, to the store to borrow pieces of suits, and these are Is bono tailor free services, "he said," At present bono tailor is mainly open in the business district, the future is likely to enter the living area. "And for the" popular price ", the reporter saw in bono tailor's new store, here The mainstream of a custom suit price between 2000-3000 yuan. The company said that consumers can "customize the service at the price of ready-made garments and make more people feel the pleasure of customization."