In 2008, at an extraordinary era, the magnificent romance of Chinese culture, the relaxed bloom of Chinese civilization, and the turmoil of the past 30 years since the reform and opening up took place. China is changing the world. Back in 2008, as a pioneer of Chinese original culture, Talented Men has always had generous moves: the successful completion of the restructuring of enterprises, "Fujian Talent Group Co., Ltd." changed its name to "Talent Dress Co., Ltd."; landing CCTV-2 boutique section "Fortune Story", "Genius withered plum blossom" story to enhance the brand reputation; United International film star Tony Leung Chiu Wai, internationally renowned director Kwan Kampeng, the world's top advertising company Ogilvy & Mather to create lovable genius ad films, leading the fashion trend; as a Chinese men Only one of the two selected enterprises successfully completed the Olympic torch relay ... Behind this series of actions, it is the strategic plan for the talents to adapt to the international fashion trends and achieve a brand new leap forward. In the 25 years since the development of the genius, original creation is the tenet of the sustainable development of the brand and products of the genius. The original of the genius is not a simple piece of history. It is based on Chinese history and culture and is a source of Chinese fashion aesthetics. In the genius of the original study of five thousand years of history every fashion focus, through modern aesthetics and international big thinking, continuous refining and continuous creation. The Chinese garment industry in the new era must meet the consumer demand in this new situation and become the leader of the garment industry. Talent who is the target consumer groups? What kind of features do they have? To this end, the genius of the target consumer groups located in: a group of gratitude, know how to be romantic, unique, confident, and know how to share the fruits of social achievements. After further exploring the lifestyles and values ​​of the target audiences, Tetsuya summarized the common characteristics of this group of people: they are more familiar with the dress and less sensitive to the epidemic; they are elites from all walks of life who are working hard or have made achievements in business The elite groups who have made remarkable achievements in a certain field have maintained a thicker and purer feelings towards their families and for love, but they are not good at expressing themselves directly. Gradual clarity of the brand target object, the new brand advocates "Talented Talented beauty" is also almost certain. This is a higher realm of quality of life appeal, straight to the consumer's heart, "Talented Talented beauty" is warm and positive, is unique to the geniuses, with a high degree of identity, which is also a genius A true portrayal of the process of brand internationalization. At the same time, the introduction of the South Korean design team, the establishment of Shanghai R & D center to strengthen the original product development efforts; take the Olympic Express launched the "beautiful terminal Miles" activities, combined with "build quality channels" strategy to achieve channel management from extensive to refined The promotion. In addition, the introduction of talented people, innovative marketing practices, integration of brand communication, to strengthen internal innovation management. Every act of genius, are stick to ethnic origin, with modern, stylish, diverse cultural tentacles, brand innovation in the break through to create, seize the right to speak of fashion. National "Talented", this has 5,000 years of strategic background, carrying the profound cultural connotation of the name, determines the sustainable development of the genius of thinking: the development of international brand thinking characteristics of Chinese brands to Chinese characteristics to the world, and with the international fashion Connect. In the context of the global economic crisis, we have seen a warm force from the genius, stick to our dreams, search for originality, maintain a steady pace and spread the original culture around the world.