Can read the clothing store? Magmode famous Hangzhou concept store

The brand has a variety of expressions, a single tonal expression, and a variety of presentations. This is similar to magazines. The magazine has a unified tone and values, and establishes links with readers through different contents. Brands adopt different The product is in contact with the customer, where the logic, renewability, and continuity all have in common.

Magmode is a collection of multi-designer brands, requires a unified concept to express the logic of the entire brand, RIGI in magmode design, hope to establish a new concept in the terminal ------ three-dimensional magazine, can read Shop.

RIGI defines the different functional areas of the space as different sections of the magazine. The shop trick is the cover of a brand, and the entrance has a catalog area designed in the season. Each display area is defined as a different page and is like a magazine in space. Different content is provided, and the concept of timely updating is everywhere. The brand background wall is defined as the magazine’s seasonal introduction. The design of all this constitutes a unified concept and a unified pluralism.

Space is the container in which people experience. Accurate expression of the tone and concept of the brand and space is the most important. Space should have a variety of communication with people. Instant content will provide more possibilities for the shape and experience of space.

Only space to sell a book

The concept of Magmode Hangzhou concept store in recent years, the overall downturn in the domestic physical store environment, this is the RIGI and Magmode for China's future business model of exploration, cultural life in the future of Chinese business development possibilities.

Three-dimensional magazine, live shop.

Name of the shop: magmode

Project Partner: Ci Ci?/p>

Design Company: RIGI Core Design ()

Designer: Liu Hao

Project: Magmode Hall of Fame Hangzhou Kerry Centre Store

Project area: 600 square meters

Project Location: Hangzhou, China

Design time: October 2016

Opening hours: December 2016

Photographer: Chen Bing