With the previous large-scale service enterprises to spend hundreds of millions at random, in the first-tier cities built large storefront mode is different, recently, good news bird group began to plan carefully, in Shanghai, Shenzhen and Beijing's business office opened five "bono tailor community custom shop ". It is understood that built in Beijing Jianwai SOHO2 building custom shop is the highest cost in five, a year rent of about 400,000 yuan, which is more than the custom shop located in Dongdan and other commercial downtown area should be cheaper by half. BONO CEO Wang Linlong said the current industry as a whole is relatively sluggish, but may also be a "bargain-hunting" opportunity, powerful enterprises can be the first shot, access to cheap cards. However, the current economic situation is still not clear enough, and Relief Birds Group will adopt a cautious approach to expansion. Select low-cost ways to expand channels In June of this year, Wang Linlong BONO led the marketing department set off to visit South Korea, Japan and other places, they are densely decorated in various communities in the clothing custom shop is very impressive. At the same time they also went to the local GUCCI, Armani shop, found that the flow of people there less than ever. This allowed Wang Linlong to feel the signs of a "recession" in the external economy. However, at that time, domestic and foreign trade and clothing were also precarious. A large number of small enterprises did not "die" abnormally. As a business decision maker, he was in a very complicated mood. "The current domestic economic situation has undergone tremendous changes, especially the impact on consumer spending is very large, for BONO's e-commerce this little influence, but do not know what will happen, so we will now choose a relatively low cost way to shop "Wang Linlong told reporters. According to him, good news bird originally intended to open in this year to 20 community custom shop, open to 60 next year, opened to 100 within three years. But from now on, the plan may have to be discounted because of too many uncertainties. At least this year, up to five. "Businesses do not invest easily unless they see signs of a clear turnaround in the macroeconomic situation." We adjust our strategy at any time based on actual conditions, and we will immediately cut production limits. "The good news is bird control over costs, Operation sub-brand BONO also glimpse clues. Although BONO has been "cruising" with PPG, another domestic e-commerce giant, it is actually only a little "bullish" in terms of the news and it is "stingy" in terms of advertising investment and almost impossible to compare with PPG. Even with VANCL, seldom positive confrontation, the result of this is to result in "marketing costs and business costs are declining, which can effectively offset the rising fixed costs such as company staff salaries." In recent years, an interesting phenomenon is that gymnasiums, hairdressing and beauty salons, coffee shops, laundries, and even some luxury goods, golf clubs and the like are pouring in to write letters and they value the concentration of people Office buildings have a fixed consumer base and no other choice of customer loyalty, which is the so-called "building economy." Building Economy also has an unparalleled advantage over other business districts. It is also mutually beneficial for businesses. When eating, you can find leaflets or experience vouchers for upstairs yoga rooms. On the other hand, the emerging office complex is also a place where advertising agencies, public relations companies and media companies can get together. These industries often have higher demands on formal wear. And at this moment, the advanced costume custom service introduced into China from western society is more and more praised by white-collar men. Bono tailor community custom shop is produced in such a market environment. This custom shop can not only sit on a relatively stable passenger flow, but also with other shops to form a linkage, although the service consumer group is relatively small, but it is located in the business district of the high-end custom clothing stores can not match the precise customer, this It is the essence of "building economy".