Carrie poetry brand underwear prominently predicament

Now the garment industry in the global economic downturn, most companies in order to survive to reduce costs, personnel freeze, reduce travel, reduce production, improve efficiency, but not the real solution to business problems is the best way. Guangdong Garley Poetry Garments Co., Ltd. General Manager Luo Shunxing combined market environment, brand advantages, the Carrie poetry in 2009 to step up training of personnel training brand promotion market development product development and other aspects of the development efforts to combat strategic plus deployment .Why Carrie poetry dare In the face of adversity to challenge the market challenge? Ms. Luo Shunxing that:

1, the brand building Although the apparel industry hit hard in 2008, but there is no major decline in women's clothing, and Carrie Poetry sales in 2008 showed a 30% growth, it is because Carrie poetry ahead of schedule, has been to take their own brands Marketing strategy .09 apparel market is still active, full of business opportunities. Carrie poetry in addition to strengthening the team building, personnel training, the original three major brands: Carrie poetry, Diana, Jeal based on the new girls lingerie brand: little shy and elderly Underwear brand, the purpose of serving the company From the original: Dress up for women, make women more beautiful and healthier, to read: Dress for a woman's life! So that women are more beautiful and healthier.Now a world of underwear company's products are aimed at women of different ages.Bear lingerie and the elderly underwear market is huge, not everyone do not know, but neglected.Because there is sound Sales network, research and development of production teams and many other factors, resulting in many companies dare not try, as people improve the quality of life, consumer philosophy, this area will be filled with more business opportunities! Carrie poetry in 2009 unfavorable situation, take the initiative Continue to lead the forefront of underwear market.

2, business model changes Carrie poetry has the most complete garment industry to join the agent channels, the successful business model has long been the fashion industry, the Institute of Economic Research, many enterprises in the underwear industry is still expanding its sales network today, Carrie Poetry joined the policy to do more in line with market development, the interests of agents to adjust, more market norms, the new launch of three stores in one "three major brands" Xingyue shop! Xingyue shop is defined as: more than 300 A multi-storey city to establish a comprehensive image of the three major brand stores, known as the moon shop, its operating area of ​​100-300 square meters, the surrounding county town franchise stores called stars shop. , So that the terminal can better implement the company philosophy, fully demonstrate the brand connotation, the traditional brand price war, product war into brand culture connotation strategy, from a single individual to resource integration, so as to win more consumers and markets, Xingyue shop debut in the country in 2009, Carrie poetry in the product upgrades, store image, service level, business model and many more will be another guide to the apparel industry By!

3. Team Building In 2009, under the mode of increasing revenue and reducing expenditure of all enterprises, the Group still strengthened its team building. Apart from introducing talents, it also increased personnel training and team spirit construction. All employees at Carrie Poe's New Year started military training once a year for three days a year, In addition, we also carry out weekly large-scale training courses to enhance staff cohesion, teamwork and dedication, so as to enhance the market competitiveness of enterprises.

4, brand promotion 2009 is the most commercial advertising shrinking stage, Carrie poetry combined with its own development strategy, decided to fully promote the brand underwear culture, so that brand value can be extended! Mainly reflected in addition to the traditional outdoor advertising, The main direction of this year's publicity is to interact with consumers in the form of face-to-face, for example: musicals, movies, mobile counters, spokesperson trials, etc. Cultural advocacy brand connotation, so that consumers better understand Carrie Poetry, recognition Carrie poetry.

5, product development Carrie poetry Spring and summer of 2009 as early as last September's and we meet, I believe everyone on its multi-series, multi-style, perfect popular design memories, this is the apparel industry's first new conference Carrie poem 08 has focused on research and development of core patented products, 09 listed, so that consumers feel the Carrie poetry products from the original beautiful and comfortable, to the present beauty and comfort, health, love brand connotation. We strive to increase Large annual research and development patents, new series, for different consumer groups to do more appropriate services.

Carrie poetry will guide the brand underwear predicament!