"Cooking wine on the hero, wit to win the world," once the rage of the slogan, so that Chinese people remember the "wit" brand. In the past 25 years, in the garment industry where the worship of the Western culture prevails, "wit" entangled in purely national feelings turned out in the small town of East China Sea in Putian and started his long career of exploring the quintessence of Chinese national culture. Nowadays, this appellation that has accumulated thousands of years of oriental culture and temperament is leading the direction of the development of the genius brand and the most representative brand of Chinese original culture. Brand DNA: Ethnic and Original China possesses the most proud cultural heritage and costume culture in the world. However, for the fashion industry, "original brand of Chinese culture" is a lonely noun with no reference in front and no learning object. In " Feel the essence of the Chinese cultural charm, from obscurity to consciousness, from the strategic concept proposed to the completion of the breakthrough of the nation, the interpretation of Out of the nation and the original fashion charm. Original achievements classic. In 2005, after continuous exploration, it was only after Plum blossom boldly enabled Plum as the carrier of brand image and launched "Splendid Fashion" series, which imprinted the brand name of "Chinese original" with the pride and tough character of Hanmei, , And in the market triumphant. The successful practice of "genius embroidery plum blossom" has made the actual action of building the first original brand in China a reality. Followed by the Chinese characters, plum blossom, seals, drama masks, these common elements of Chinese costumes, after Western expression techniques and bold coloring of the expression, has been staged "Fairview Fashion", "stunning legends," "Romance of the Chinese Romance," " China faction "," Huaxia meta "and other scenes of wonderful fashion drama. This interpretation of the connotation and artistic conception of the essence of Chinese traditional culture has also become the unique culture of the genius. Market positioning: the United States and the United States elite group clothing consumption is a cultural consumption, is a way of life and expression of values. In the men's embroidery success, Talent Men did not stay alone in the level of product innovation and the use of a large number of Chinese elements, but according to the needs of their own brand of cultural identity, select elements that meet the characteristics of genius, and continue to enrich the genius The connotation of the brand, with a unique and appropriate brand temperament to focus, such as slogan, "the concept of knowing the world know, not exposed also edge" "men into the beautiful era" are expressed in the subtle but not significant wit and gentle The pursuit of romantic life.