On December 21, PE Jiuding Investment Co., Ltd., a prominent local private equity firm that previously invested in Ji Fengnong—the first company listed on China's Growth Enterprise Market (GEM)—announced a significant investment of 50 million yuan in Shenzhen Weisiman Garment Co., Ltd. (Weisiman). This marks Jiuding’s first major move into the apparel sector, an area that has long been a favorite within the consumer goods industry.
Jiuding emphasized its continued focus on opportunities in the clothing industry, stating that it sees strong potential for growth and innovation in this space. Weisiman, founded in 1998, is a modern fashion company that integrates design, production, and sales under one roof. According to Chairman Xie Qiuhe, the company has already selected an investment bank and plans to submit its IPO application in the first half of next year, aiming to list on the Shenzhen Stock Exchange before the end of 2025. The decision on whether to target the Small Board or GEM is still under consideration.
As part of the investment, Jiuding will help Weisiman expand its retail channels. A significant portion of the 50 million yuan—around 50%—will be allocated to market expansion in East and North China. Xie Qiuhe revealed that the company aims to open 300 new stores in these regions over the next five years, with the goal of making Weisiman a national brand and a leading name in women’s fashion.
Huang Xiaojie, President of Jiuding Investment, highlighted that the negotiation process was intense, with numerous strong competitors vying for the deal. He said, “There were four domestic and five international players involved. We managed to win through our strategic approach and confidence in Weisiman’s brand.â€
According to Qiao Hongbo, the project leader at Jiuding, Weisiman’s brand strength is a key factor behind the investment. While Jiuding has previously invested in various consumer goods projects, this marks its first entry into the apparel industry. Huang added that the company is optimistic about the growth potential in the fashion sector, driven by China’s rising consumer demand.
“We are targeting women aged 25-30, a key demographic for our strategy. We plan to invest heavily in similar women’s fashion brands while continuing to explore other segments of the clothing market,†he said.
Jiuding believes that as China’s economy continues to grow, consumption upgrades will play a crucial role in shaping the future of industries like fashion. In recent years, several well-known Chinese apparel brands, such as Septwolves, Goodwill, and Smith Barney, have gained traction with the support of capital markets.
Even during the financial crisis, the women’s fashion sector has attracted considerable attention from both domestic and international venture capital and private equity firms due to its resilience. For instance, in the first half of this year, Carlyle also announced a 150 million yuan investment in Shenzhen Songli Si Garment Industry Co., Ltd.
This trend shows that the Chinese garment industry remains an attractive and dynamic sector for investors seeking long-term value.
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