On December 21, PE Jiuding Investment Co., Ltd., a prominent local private equity firm that previously invested in Ji Fengnong—the first company listed on China’s Growth Enterprise Market (GEM)—announced its decision to invest 50 million yuan in Shenzhen Weisiman Garment Co., Ltd. (Weisiman). This marks Jiuding's first major investment in the apparel sector, an area that has long been a key focus for consumer goods investments.
Jiuding stated that it will continue to explore opportunities within the fashion industry, recognizing its potential for growth and innovation. Weisiman, founded in 1998, is a modern clothing company that integrates design, production, and sales under one roof. According to Xie Qiuhe, chairman of the board, the company has already selected an underwriter and is preparing to submit its IPO application in the first half of next year, with plans to list on the Shenzhen Stock Exchange by the end of 2025. The choice between the Small Board or GEM has not yet been finalized.
As part of the investment, Jiuding aims to help Weisiman expand its retail channels. Xie revealed that approximately 50% of the 50 million yuan will be allocated to channel development, focusing on market expansion in East and North China. The company plans to open around 300 new stores in these regions over the next few years, aiming to position Weisiman as a leading national brand in women's fashion.
Huang Xiaojie, president of Jiuding Investment, noted that the negotiations were intense, with several strong competitors vying for the deal. “There were four domestic and five foreign players involved, but we managed to win the opportunity,†he said. He emphasized that Weisiman’s brand strength was a key factor in Jiuding’s decision, as it represents the core value of the company.
Jiuding has shown consistent interest in the consumer goods sector, having invested in multiple projects. However, this is their first foray into the apparel industry. Qiao Hongbo, who leads the investment team at Jiuding, highlighted that the rising trend of consumer upgrades in China presents significant growth potential for the fashion sector.
“We are very optimistic about the future of the garment industry and plan to explore more investment opportunities in this space,†Huang added. He also mentioned that Weisiman targets women aged 25 to 30, and the firm intends to invest heavily in similar women’s fashion brands while continuing to seek out other promising companies in the sector.
Jiuding believes that with China’s rapid economic growth, consumption trends are shifting toward higher quality and more premium products. Capital is playing an increasingly vital role in driving enterprise development. The Chinese apparel industry has seen a surge in popularity, with brands like Septwolves, Goodwill, and Smith Barney gaining traction through capital market support.
Even during the financial crisis, the women’s fashion segment has remained attractive, drawing attention from both domestic and international venture capital and private equity firms due to its anti-cyclical nature. For example, in the first half of this year, Carlyle announced a 150 million yuan investment in Shenzhen Songli Si Garment Industry Co., Ltd., further highlighting the growing interest in the sector.
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