Recently, the "Earth Hour" global launching ceremony of the world's largest voluntary environmental protection campaign ended smoothly at the Badaling Great Wall in Beijing. At half past eight pm on March 31, as a partner of WWF Earth Hour, MARCCASNE was invited to attend the launching ceremony of global lights-out with Mengniu, Haier and Vanke. With 150 countries, Landmark buildings in more than 6525 cities alight, symbolizing the commitment of businesses and individuals to providing sustainable energy to the planet. At the ceremony, MARCCASNE said that it will continue its green practice and will practice environmental protection in the areas of product development, fabric application, packaging and accessories, etc., and solemnly release its green Commitment: In the coming year, MARCCASNE will devote itself to the use of natural cotton and linen fabrics in the overall proportion of goods reached more than 60%, to achieve 80% of pants without severe washing, accessories accessories (paper 100% Environmentally friendly - to support Earth Hour with pure action. At the same time, "you can also be a green man" MARCCASNE (Mancasini Men) 2012 Earth Hour City activities also opened the curtain during this period. Created by MARCCASNE (Mackassini Menswear) and "10,000 Environmental Attitudes", we work together with the major universities and youth volunteer associations in China to respond to the 2012 "Environmentalists Everyone" in their own different creative ways Theme, in order to urge people to focus on environmental protection. This is not only a positive response to the call of WWF to combat climate change, but also an expression of its own environmental protection. In 2011-2012, MARCCASNE (Menaceini Men's) won the second consecutive World WWF WWF "Earth Hour" official sponsors designated sponsors, and formed a bond with them. As the first menswear brand to take environmental protection as a strategy, MARCCASNE understands that enterprises, as social citizens, have a key role to play in public welfare undertakings. As early as the founding of the brand, "fashion, environmental protection" as the brand's core values, the pursuit of sustainable and healthy development of the fashionable lifestyle, which will be deeply rooted in the concept of environmental protection among the brand of genes: not only in product design On the choice of fabrics, will focus on the choice of natural cotton, in order to reduce the use of petrochemical resources; at the strategic level, MARCCASNE (Makassini men) through the innovative strategic model And unique brand culture, advocating terminal environmental protection at the same time, to establish a clear brand identity; in business development, the establishment of social responsibility in 2011, the public welfare undertaking and brand development integration, is committed to through practice Public welfare, resource conservation and humane care and other means, and actively promote the brand of environmental protection, public health and orderly development of health, for the "green, public life," contribute to the development of their own force. The promotion of green concept as an important responsibility of enterprises to contribute to the community, one of the key points is to emphasize the participation of all people and create value, "10,000 environmentally friendly grassroots environmental public welfare action" that is MARCCASNE (Mackinass men) Active exploration of a practice. The "10,000 Environmental Protection Attitudes" has been going on for one year. It takes "Environmental Protection at Hand" as its purpose, calling on the public to explore the social welfare needs around them, putting love into action and expressing their attitude with small actions. Since the launch of the "10,000 Environment-friendly" Public Welfare Journeys in 2011, Macassini has joined hands with many famous universities in China, unite with non-profit organizations and associations of youth volunteers across 23 provinces and cities to jointly organize more grass roots Environmental protection activities have collected a total of 153,660 environmentalists from all walks of life of different nationalities, different color and different occupations. They have also attracted WWF chief executives Guan Dehui, Ai Feng, Wang Yong and many other public welfare, brand predecessors to join, the green army continues to expand. From "Green chopsticks operation" to "Earth Hour", from "Bicycle Ring City Green Line" to "Green Point China Line", MARCCASNE will continue to adopt "10,000 Green Attitudes" in 2012, Promote the development of grassroots public welfare undertakings in China and popularize the concept of micro-public welfare so as to enable more people to participate in it so as to form the grassroots public welfare forces. "In the future, Macassini will be the concept of environmental protection into Macassini's brand culture and brand awareness, so that small environmental protection become a big fashion in the green fashion on this road, we will still unswervingly go Go on, "said Ding Geng, chief executive of Macassini.