[China Glass Network] Search Engine Marketing (SEM) is a broad concept, but it is also our goal to do SEO. If we are only SEO for SEO, then the work we do will not be of much value, because technology is only a means, marketing is our ultimate goal.
Search engine marketing (SEM) contains many aspects. Everyone knows that SEM pursues a higher cost performance, that is, with a smaller investment, a larger amount of traffic from search engines, and commercial value. Only when it produces value, the work we do makes sense. There is a considerable part of seoer, blind pursuit of keyword rankings, the result is often a few months to make a small keyword to achieve the home page, but there is no rate, and ultimately waste a lot of energy but do A job without results. However, this does not rule out the keyword ranking tasks that some network companies specialize in doing for customers. In fact, everyone knows that there will be traffic when there are keyword ranking websites, but I think we should be marketing-oriented. Be cautious when determining the target keywords. Choosing the right keywords can do more with less. On the contrary, it is "the effort is not good." Let's briefly discuss with you how to do SEM, namely search engine marketing?
First, do site optimization. Regardless of the type of website you are in, don't give up on in-site optimization, because a good in-site optimization will make our website perform well in search engines, and can import a lot of intent traffic through long tail words. What I want to say here is that the types of websites are different and the focus is not the same. For example, an information portal and a single-product page website cannot be compared. The former requires a large amount of information, and the optimization within the station is particularly important. However, there are not many operators in the latter station. It is better to put the main energy outside the station, that is, network promotion.
The second is the optimization outside the station, which is the network promotion I just said. That is to say, we can actually do a lot of work, but if we do one of them well, it will give us a lot of gains. How do you need to do network promotion?
First of all, we must clarify the difference between network promotion and station optimization. What is the purpose of our network promotion? The answer is obvious: increase the external chain, increase the weight of the website, and use the third-party platform to obtain the keyword ranking. The third point is what we call "borrowing power." How can I better use third-party platforms to get good keyword rankings?
Search Engine Marketing Strategy 1 website weights. When we choose a third-party platform for promotion, we must first look at its weight. I believe no one will send a message on an unpopular platform. There are many tools for checking website weights. Love station is a good query platform. Baidu weight value, keyword ranking, inclusion, snapshot, etc. are clear at a glance. After selecting the platform, proceed to the next step.
2 website type. The more common classifications of websites are classified information, B2B, Q&A platform, BBS, blogs, etc. Some characteristics of these websites should be well known. Take the health care products industry as an example. If you are selling health products, there may be some platforms. There will be some, such as some words. However, I would like to share with you an effective method: search for the target keywords of the industry, such as "Psoriasis and External Medicine", and see what platform is ranked. Obviously, except for the website, the rest of the rankings are all third-party platforms. . This is a good loan. Even though your site doesn't have a ranking, you can still import traffic through other platforms to reach a deal.
3 website features. Take the classification information as an example, the characteristics of each classification information are not the same. Some ones can only send one, some can be sent out, some are strictly reviewed, some encourage everyone to send more, some only VIP can send .... and so on, we can only have the characteristics of each platform to be targeted, and then Improve our work efficiency.
4 information content. We understand the characteristics and weights of the major platforms, and then we must check the quality of the articles we want to send. Even if it is a third-party platform, if the article is repeated many times there will be no ranking. Search engines like original content. If we can't do pure originality, pseudo-original is also the second choice. Writing a good title, keyword density, keyword layout and the word around will also have good results.
5 Ma Yun said: A person who has no capacity can do nothing. This is not the case for our online promotion. The network promotion work pursues effective results. More hair, not as good as methods and techniques. Network promotion is a long-term job. More importantly, it needs a peace of mind. Don't see the effect of a ten-and-a-half-month strategy. To be more frequent, to form a comprehensive coverage of most of the Internet platform, the effect of network promotion is just around the corner.
The content is king and the outer chain is the emperor. It is important to "wang" or to focus on "the emperor". This requires the majority to grasp. Different promotion strategies are developed according to different website types.
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