Haining Leather City introduces "3D interactive virtual fitting room"

On the afternoon of November 29th, China's first commercial version of the "3D virtual fitting room" was announced to settle in Haining China Leather City. Before the customer stands in the "3D virtual fitting room," he only needs to swing his arm to "wear" a piece of clothing on himself.

It is understood that this is the first "marriage" between the domestic traditional leather garment industry and the world's leading 3D virtual technology. In July of this year, Asia's first "3D virtual fitting room" technology was introduced in Hangzhou. The technology was developed independently by the Hangzhou Sendong Digital Technology Co., Ltd., which was formed by both sides of the Taiwan Strait. 3D "fitting room" through a "smart chip" containing an electronic screen, real-time collection of clothes size data, combined with 3D virtual clothing database information, in order to achieve rapid and frequent replacement of clothing.

The first person to introduce the "3D virtual fitting room," Liu Weidong, chairman of Zhejiang Haining Aiyi Garment Co., Ltd., told reporters that consumers who bought leather garments in the past would need at least 3 minutes to try on one item and use the "3D virtual fitting room" test. Clothing can be completed in just 1 second, which greatly improves the store space and personnel utilization.

Chia Lin, deputy general manager of Haining China Leather City, is very optimistic about the application of this technology. He believes that the introduction of 3D virtual fitting room is an innovation of marketing methods that will bring new shopping experiences to consumers and will promote this new shopping method when conditions are ripe.

It is understood that Haining China Leather City is China's leather, fur, fur clothing, leather goods bags, fur, leather distribution center, but also the leather price information, market conditions, the trend of the release center. As the largest and most competitive professional leather market in China, Haining China Leather City takes the lead in introducing the “3D virtual fitting room” in many professional markets in China, which will further promote its professional market transformation and upgrading. The next step will also be through the Internet. Mall to achieve in-depth interconnection with e-commerce.