Anti-cold clothing? It must be wool! wool? Have to be Yulin's!

1 billion to 500 billion is the gap, it is hope!

Compared with down jackets with a market size of 500 billion yuan each year, Chinese wool cold protection garments currently have only a market share of about 1 billion yuan. Under this huge digital gap, the Shaanxi Garment Industry Association saw the gap. At the same time, they also saw a bright future. Wool anti-cold clothing industry will become a substitute product in the field of winter clothes.

Many consumers may not be familiar with the concept of wool winter clothes, and even rarely heard the word, when buying cold clothes, down jackets seem to have been ingrained in the hearts of consumers. But in the future, Yulin will vigorously develop wool cold clothes as the third generation of winter clothes and occupy the market. As a result, Chen Huian, executive vice president of the Shaanxi Garment Industry Association, described the past, present, and future development of Yulin wool winter clothes.

Past life - wool cold clothes is not new In 1988, Yulin experienced a "wool war" that shocked the domestic market. Chen Hui'an introduced that at the time, due to the scarcity of domestic wool resources, Yulin Wool had become a sought-after commodity with its good quality and abundant resources. However, some wool dealers in Yulin started to add sand and stones to the wool, and the adulteration rate reached more than 20%, thus ruining the reputation of the Yulin wool market. The consequences have led to the boycott of Yulin wool and the large number of unsalable sales in various markets.

However, this "wool war" has spawned the wool cold-proof clothing industry. In order to find a new outlet for Yulin wool as soon as possible, the Shaanxi Provincial Institute of Garments undertook the research project of “Research and Development of Yulin wool cold protection clothing and products” issued by the Provincial Science and Technology Commission. After active cooperation with the teachers and students of the Northwest Textile Institute, one year passed. Many market researches and product design research and development have finally completed the research projects and transferred the project technical achievements and design products to the 4th garment company in Hengshan County. Through joint efforts of all parties, in just a few short years, the "49" brand wool cold protection clothing has become a best-selling product both inside and outside the province.

In 1994, in order to achieve rapid development, the 49 garment company relocated its headquarters from Yokoyama to Yulin, and merged with Yulin sweater factory to form a regional clothing company, which promoted the development of the wool protection industry in northern Shaanxi. In 1996, due to the company's large inventory backlog, the company suffered heavy losses and eventually went bankrupt. The management, production technology, marketing personnel and their supporting wool floc suppliers who had worked at S4C fashion company all refer to the mode of the 49 companies and set up their own companies. A large number of wool cold-proof clothing companies broke down. Health. By the year 2000, a group of key enterprises such as sheep bosses and seven sheep emerged. Yulin City also ushered in the second high tide of development. When it comes to the peak sales season, Yulin City is very busy. “Party government and government work together to engage in garments.” The annual output of Yulin Wool’s winter clothes reached more than 20 million pieces, with sales exceeding RMB 2 billion, and industrial clusters were initially formed.

Development - exploring new ways in many problems In 2000, although Yulin Wool’s winter clothes industry experienced an unprecedented upsurge, issues such as small scale, low product quality, severe homogeneity, poor quality, and single wholesale business model have become problems. It is very prominent and seriously restricts the development of the industry. Under this circumstance, in October 2001, the Shaanxi Garment Industry Association and the Yulin Municipal Government, with the help of the China Textile News, sponsored the “Yulin Warm Clothes Cold Industry Development Strategy Seminar”. The meeting analyzed the development of the cold winter clothing industry in Yulin. The advantages and existing problems have explored the ideas and steps for industrial development in the future. After the meeting, the Yulin Municipal Government planned 168 mu of land in Xisha, and set up a textile industrial park. A group of key enterprises such as sheep bosses, seven sheep, orchids, tamarisk, and Monsier entered the park and formed Yulin wool to prevent cold. Service industry's key brand companies. Sheep bosses, seven sheep and other enterprises increased brand building and successively established Shaanxi Province as a brand-name product and a famous trademark enterprise. They have been advertising in CCTV for five consecutive years and have become a well-known regional brand in China.

In 2009, through the implementation of national and Shaanxi textile industry restructuring and revitalization plans, five key garment enterprises in Yulin City received provincial government funding of over 6 million yuan for financial support, which led to the company’s technological transformation investment of more than 200 million yuan. Improve the level of technology and equipment of key enterprises. In September 2011, the Shaanxi Garment Industry Association and China Textile News submitted a report to the Yulin Municipal Party Committee and the Municipal Government on the “Proposal to Build Yulin into a Cold Base for Chinese Wool”. The municipal party committee, Hu Zhiqiang and Mayor Lu Zhiyuan, forwarded the report to focus on Instructs the Municipal Industry and Information Industry Bureau to seriously study and propose plans and ideas for accelerating the development of the wool cold protection clothing industry. According to the spirit of the instructions of the municipal party committee and the municipal government, the Municipal Industry and Information Industry Bureau set out to carry out industrial research and planning, and the Yulin City Wool Protective Equipment Industry Association Preparatory work.

This life - the current situation of the industry is a good prospect for many problems Nowadays, Yulin wool winter clothes enterprises are mainly distributed in Yuyang District, Hengyang County, Mizhi County and other districts and counties, there are more than 300 wool cold clothing companies, more than 30,000 employees With an output value of nearly 1 billion yuan, the products have been sold to more than 20 provinces, cities and autonomous regions throughout the country and have become China's largest production base for wool cold clothes. There are more than 20 enterprises above designated size, 120 small-scale enterprises, and annual output of 12 million pieces. Its main varieties are wool, camel hair, yak wool coat, vest, wool knit trousers, camel quilts, etc. The main distribution areas for the northeast, north, west, in recent years began to sell in wet and cold southern Jiangsu and Zhejiang provinces, the market The outlook is good.

However, the current Hanlin cold-proof clothing industry is also facing many problems: the lack of government support for industrial development planning, policies and technological innovation industry service platform; corporate product design, lack of scientific and technological innovation talent, poor innovative design capabilities, product homogeneity, Lower grades; business models with quarterly sales and wholesale sales lags behind and cannot meet the needs of the current market; the upstream and downstream industrial chains are incomplete, and there is no brand display exchange, noodle and accessories supply market and platform suitable for industrial development in the local area; The establishment of a clothing association that is conducive to the development of the industry will make it difficult for the company’s common interests to receive timely appeals and guarantees; it is urgent to plan and establish a new type of wool cold-proof clothing industrial park to suit the rapid development of the industry.

For the sustainable development of this resource-based city in Yulin, the Shaanxi Garment Industry Association has mobilized the power of governments, colleges, research institutes, enterprises, the China Textile Industry Association, and media to make the industry bigger and stronger. Clothing unique clothing industry category.

Future-Strengthening Industry Construction The brand name of the national wool winter clothes market is over one billion yuan, which is mainly distributed in Shaanxi, Inner Mongolia, Northeast China and other places. Among them, Yulin's sales of winter wool clothing accounts for 75% of the country's total, and Changshu Down apparel output accounts for 70% of the national total. Comparing these two figures is not difficult to see, Yulin and Changshu have the same important position in different areas of winter clothes. It is worth noting that Inner Mongolia, Ningxia and other regions have recently begun to pay attention to wool filler-related industries and are formulating relevant policies to support development. If Yulin cannot upgrade industrial upgrading, it will lose 20 years of industrial advantage.

Wool winter clothes than cotton, down jacket light, warm, good elasticity, windproof breathable, if you want to be the third generation of cold products, Chen Hui'an believes that Yulin City Government should be led by the Bureau of Civil Affairs for the record, the establishment of clothing industry in Yulin City Associations or chambers of commerce will take the lead in formulating industry standards and increase the influence of Yulin's winter clothes industry in the country.

The position of the sheep boss in the field of wool winter clothes is similar to that of Bosideng in the national down apparel industry. As a result, Wang Fei, head of the sheep boss, said that Yulin's wool protection industry has strong advantages and has a large development space. He hopes that the government can allocate resources. To the advantage of sustainable development industry. The sheep boss is responsible for the development of Yulin and even Chinese wool winter clothes.

Industry base, business platform, government support, leading enterprises, and R&D and innovation capability are the five basic elements of an industrial cluster. Yulin wool cold protection clothing must have a leading position in a sub-industry, and rely on all parties to strengthen the industry. Build and create high-quality brands to drive the development of the industry.