Dongguan TV people concerned about the development of Dongguan Animation Road -------- interview Benny rabbit topic
Compared to the special Industrial Co., Ltd. was established in 1999, by the rapid growth of the agency up, however, in the face of changes in the international market, Beini rabbit experienced a difficult transition process, and finally created its own brand, after these years Benny rabbit's hard work and perseverance in confidence, today has been praised and recognized by all walks of life.
September 29, 2011, Dongguan Satellite TV to our interview, Li Huan, director of our product planning department accepted the interview. The following is the product planning director Li Huan in an interview summary of the content, the interview will also be broadcast in the "Dongguan TV - people concerned about" program.
reporter:
1, Benny rabbit development process and the trend of the animation industry will choose what era of development?
2, after a few years of development after your transformation, Beini rabbit became the leader of the domestic young girl costume boutique series, and the animation image that it founded has also become a well-known brand in the industry. Processing and manufacturing combined with its own brand, Benny rabbit out of a traditional industries and animation elements of the preferred way of docking, the success of what are the main features of it?
Benny rabbit Li Huan Director:
Because the predecessor of our own factory is to do this one bag, from the beginning we have infiltration of animation elements, but at that time to do a relatively simple product. In the later development of the company chose the transition process to do this has our own ethnic elements, their own brand of girl series cartoon brand.
We focus on derivatives to do the brand, the national cartoon brand as a starting point, we first do the brand, first to establish channels, first of all our monopoly, we come to pave the other.
In 12 years of development time, Benny rabbit experienced a process from scratch in Dongguan animation industry. As a well-known brand in the industry, Benny Rabbit participated in the animation fair in Hangzhou and Shanghai for the third time this year and Benny Rabbit participated in the Dongguan Animation Fair for the third time this year. The changes in these three years made me very surprised. In fact, when we first participated in the Dongguan Man Bo is to try to participate in an attempt to participate, and indeed because we participated in many times, with a comparison, may be relatively high positioning; but for the first time in Dongguan to do it, Whether from popularity or to an evaluation later, have been very good results. And at that time, I thought I could not count as a whole from some on-site activities. However, it was totally unexpected for us to be praised by some peers in the industry for the first time. In this year's third animation fair, Benny Rabbit formed a dedicated team responsible for the exhibition business, after 5 days of Man Expo, our efforts have also been very good results, and won the "creative first prize" .
In short, because we Bennie rabbit belong to the local enterprises in Dongguan, then we also hope that the development of animation in Dongguan to do its best.
Interview video link: http://
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