Love yarn hundred gifted Ti underwear released "Life I enjoy" brand new ideas
December 12, 2011, the theme of "enjoyment and comfort" 2012 Bai You Ti new products will be held in Shenzhen, Zou Jifu, chairman of Love yarn loudly put forward: Bai You Ti "life I enjoy," the new brand proposition.
It is understood that 100 gifted Ti is Love yarn International (http://) underwear brand , since the listing on the basis of comfort + fashion + health, in the pursuit of freedom, comfort, fashion, personality Times, Love yarn's 100 gifted Ti is the "comfort + fashion + enjoyment" brand advocacy into the product design and corporate culture. The industry believes that with the 100 Ti excellent in the market widely used and promoted, the entire underwear industry, "enjoy • comfortable" style will also be more and more intense.
Bai You Ti extracted: "I enjoy life," the four words out of reason. Love yarn International Chairman Zou Jifu interpretation of this brand assertion that underwear is the second skin of women, a woman's life is not easy to learn to love yourself, compassionate themselves, so that others can cherish themselves and care of themselves. In the pursuit of the dream of the road, but also learn to enjoy the moment, grasp the happiness, the pursuit of comfortable fashion, to be an elegant and tasteful women. Bai You Ti Congratulations to those who love beauty, love of health, love life, women will have a beautiful future.
Love yarn International Chairman Zou Jifu told reporters that this hundred excellent Ti put forward "a lifetime I enjoy" brand new idea, not only with the mentality of the current young women fully fit, but also to its own brand connotation of a sublimation. As early as the Baiyou Ti brand just listed, we put forward the "quality of life" brand proposition, because with the increase of women's income and social status, young women even have their own dreams, even though the leading to the dream The road is far and difficult, but to enjoy life, quality of life is also indispensable in the process of struggle. Baiyou Ti "quality of life" brand advocates reflect the modern society, women's material and spiritual equally important proposition, it is a timely follow-up to the psychological changes of young women.
Under the guidance of this brand advocacy, 100 gifted Ti to "comfort + health + fashion" as the core appeal, based on the continuation of the characteristics of the past, bold innovation, to draw more international popular elements, and strive to work fine comfort And follow the trend of the sense of taste between the perfect match to find the perfect point to achieve "internal and external, each complement each other," the perfect realm, so as to give women consumers both comfortable and stylish quality underwear, for every consumer to create Comfortable and stylish life.
At present, underwear on the market are located in accordance with the price to price, positioned as one, two, three brands. Baiyou Ti products break the original price positioning system, not to one, two, three lines to locate the brand. In product features, 100 gifted Ti good for women's health, women can wear comfortable. In the terminal shelves, the price of the hundred gifted Ti mainstream products ranging from 99 to 198, which allows more flowers to enjoy the highest quality underwear. In this sense, Bai You Ti positioning is suitable for those who love the beautiful, the pursuit of health and enjoyment, focusing on the quality of life of women.
Baiyou Ti was the first in the industry to put forward the "underwear business to take care of women's health responsibility," the purpose of the subsequent release of "a lifetime I enjoy" brand new ideas, not only to consumers a more healthy choice, at the same time, The healthy development of the entire apparel industry will play an exemplary role, laying the top 100 gifted brand leader in the field of underwear and vane status.
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