Shenzhen Business Menswear Brand Karl Danton: International Walk

Going to the international market and participating in international competition is not only a strategic choice, but also the only way for the development of Kaltenon.

Shenzhen Cardinton Clothing Co., Ltd. was founded in 1993 and is a well-known clothing brand operating company with extensive experience.

In the course of entrepreneurial development over the past 18 years, the company has focused on the international brand operation, and has continuously increased input in the research and development of fabric science and technology innovation, design innovation, refined channel management, and consumer research. Created a high-end business men's formalwear brand - KALTENDIN kaltendon brand, and through the event marketing of the international level business and political exhibition platform, successfully created an international quality and temperament with both the first-class clothing brand.

All along, Caldundon is committed to providing leaders of all walks of life with world-class design and quality apparel, creating a leadership style and being an image consultant for successful people. Its impeccable quality, classic and elegant apparel taste are favored by leaders of domestic and foreign political, business, and academic circles.

Shine APEC

From 2006 to 2008, Kardenton was successfully selected as the only designated concierge costume in the Boao Forum for Asia. It was affiliated with the heads of Asian countries, political figures, and business elites. It tailored and made high-end clothing. In 2010, with the superb quality and excellent brand value, Caldenton was selected as the only designated concierge costume for the "China Night" of the Asia Pacific Economic Cooperation (APEC) APEC CEO Summit.

During the conference, the chief designer of Kaltenden moved the tailor-made studio to the conference site and tailored concierge costumes for the domestic and foreign business leaders attending the conference. In the same year, Kardenton won the 2010 APEC China SME Value List for the top 20 companies in the year.

During the 2011 APEC Summit, Caldunden released the "KALTENDIN International Strategy for the Carl Denton Brand". While successfully establishing its "high-end, mature, robust, open, and international" corporate image and brand image, China Garment The first voice of the company on the APEC platform also attracted media attention.

Yan Xiao lead, chairman of Cardinton Garments Co., Ltd., said that in the context of economic globalization, there has been no specific boundary in market competition, and the internationalization of competition has come. Suppliers are internationalized and competitors are also internationalized. "To go to the international market and participate in international competition is not only a strategic choice, but also a necessary path for the development of Kaltenden, and it is also an inevitable choice for the development of Kaltenden to a certain stage."

Mr. Michael L. Ducker, FedEx FedEx CEO and President of International Business and APEC CEO Vice Chairman, highly appreciated the internationalization strategy of Kardenton.

He said that he is based on respect and understanding of high-end customers, and at the same time advocates the full development of the “green industry chain,” Bespoke (advanced customization) based on the Dress steward (clothing steward) business model promoted by Carl Denton. ), will set off a revolutionary job in China, "If Caldunton is seeking a internationalization as a Chinese garment company, then this is the best passport for going international."

The Chairman of the American Foundation stated that Kaltenon is most likely to become an influential menswear brand in the Asia Pacific region.

Huang Jianyong, chairman of Chengdu Shuijingfang Co., Ltd. of China, stated that as the representative of “China's noble life element”, Shuijingfang met the friend Kaldington on the APEC platform.

Huang Jianyong believes that the noble lifestyle of political and business leaders represented by the “Clothing culture” as proposed by Kaltenton and the “cultural culture” of Shuijingfang are practitioners who are walking on the road to the revival of Chinese civilization. As a well-known Chinese company and brand, it is the responsibility to promote the Chinese culture to the whole world and to create a new image of China.

Yan Xiao lead said that brand internationalization is not only the performance of the country’s overall strength, but also an important way to enhance the competitiveness of the company. Therefore, to improve in the competition, to develop in the competition, and to actively move toward the international market is undoubtedly the only way for the development of China's clothing brand.

International strategic layout

“Kaltanon’s strategic internationalization of the brand is gradually completed in the context of global international competition.” Yan Xiao lead told reporters.

According to reports, as an international clothing brand explorer in China, Carl Denton started in 1993 to develop internationalization as the core strategic goal of brand development, and strive to integrate advantageous resources on a global scale. Today, Caldenton has built a global selection of raw materials to fabric suppliers, order processing plants, design processes, and a complete industrial chain for display in terminal spaces.

It can be said that internationalization is the core value of the Carl Denton brand. "Made in China, World Cooperation" is the brand name of Carl Denton.

In Yan Xiaoming’s view, the international development model of Kaltenden can be summarized as “four modernizations”, namely the universalization of brand values, the internationalization of brand operations, the leading technology quality, and the globalization of the industrial chain. Among them, among the brand values, Kaltendon first advocates respect, respect for customers, respect for partners, respect for employees, respect for competitors, respect for nature, and respect for life.

According to reports, the internationalization of the Carl Denton brand operation means that from the start of the business, from the start of the establishment of the company, from the aspects of brand image design, enterprise management, product planning and design, supply chain management, etc., the company will implement a comprehensive internationalized company operation strategy.

The leading technology product quality is mainly reflected in the design style innovation, supply chain standard management, and international brand collinear production.

Globalization of industrial chain construction is reflected in adhering to the development strategy of quality and internationalization, integrating globally advantageous resources, and through a series of operational measures such as strategic alliance cooperation and investment participation, Kaltenton has built its own uniqueness in China, Europe and East Asia. A stable supply chain system, and always adheres to dedicate high-quality products with first-rate technology and technology to consumers.

This time, the reunification of the Kaltenden and APEC summits, through the initiative marketing and high-house building concepts of the market, will undoubtedly become a strategic turning point for the comprehensive and international development of Kaltenon.

In this regard, Chen Dapeng, executive vice president of the China Garment Association, said that the internationalization of the industry is, in the final analysis, the internationalization of the company and the internationalization of the brand. Looking at the world, how to use innovative, integrated and win-win perspectives to graft and integrate world-wide quality resources for my own use and leveraging on development are the strategic choices faced by Chinese apparel brands. "In this regard, Kaltendin clearly has a leading role and is an important pioneer in the Chinese garment industry."

“Innovative development and green development are the only way for China's apparel industry to transform and upgrade from a manufacturing powerhouse to a great powerhouse in a full-scale internationalization. In the future, Caldendon will achieve a high degree of consistency between enterprise development and national strategies, and be an innovation and development of the Chinese apparel industry. Green development practitioners and leaders." Yan Xiao lead finally said.