Technology is a strong driving force for the apparel industry

Editor's note: We learned this phrase when we were young. Science and technology are primary productive forces. In this ever-changing era, technology really affects our entire life, even the fashion circle that looks like IT and Zhongguancun have nothing to do with it. When it comes to the connection between technology and fashion, many people naturally think of those bright show technology, or each iPhone must have the necessary iPhone. Of course, we admit that the Burberry show technology that allows us to still be a bit fresh, or the brand information like the advertisement in the iPhone APP, but to let people know you understand you better, this definitely can not show the true power of technology .

We learnt from the time we went to school that science and technology are primary productive forces. In this ever-changing era, technology really affects our entire life, even the fashion circle that looks like IT and Zhongguancun have nothing to do with it. When it comes to the connection between technology and fashion, many people naturally think of those bright show technology, or each iPhone must have the necessary iPhone. Of course, we admit that the Burberry show technology that allows us to still be a bit fresh, or the brand information like the advertisement in the iPhone APP, but to let people know you understand you better, this definitely can not show the true power of technology .

Someone once shouted "Technology, People-Oriented". It succeeded, but later it was blurred from the middle of this sentence, but it was surpassed by others who knew the true meaning of the sentence. This man is Apple. We can't say how advanced Apple's technology is, but it's just right for people who love Apple. Apple won the business and even invented a gadget called APP, which has caused countless fashion brands to compete. The brand without an iPhone APP is not fashionable. If you want to use a good app to make the brand stand out, that can be a real effort.

Nowadays, except for the APP, there is also a microblog. The popularity of microblogging certainly does not need to be said. Therefore, some people think of ideas and combine APP and Weibo to create an interactive APP that looks like a microblog. PandoraJewelry, a jewelry brand that is not very famous, made such an app that allows netizens to design their own bracelet. Select the shape of the bracelet first, and then add the stones one by one. Pandora prepared a total of up to 600 different gemstone components for customer groups. The subtext is that every woman can enjoy a special bracelet that belongs to her!

Create your own jewelry, save it, you can get a romantic name for this hand, plus a detailed description, and then, the most important thing is to release to your friends know! At this time, this so-called microblogging APP took effect. According to statistics, the total number of APP installations was as high as 600,000. After more than 1.5 million visits, the total number of tens of thousands of applications was different. Bracelet, and there are more than 60,000 messages. These interactions have made Pandora Jewelry more than 400,000 fans. Behind all the numbers, there is also a terrible amount of sales. It can be said that the use of high-tech platforms has made an obscure jewelry brand successful.

Of course, this is only a matter of primacy and a purely high technology. This is something I think will change the fashion industry, or even change the whole advertising industry. It is through the eye-tracking technology to examine the advertising effect of the entity. You should say that this technology has long existed, but I would say MRCOnline today, but it is the world's first provider of cross-border completely online eye tracking research.

The tracking of the effectiveness of physical advertising has always been the most troublesome thing for brands and advertisers. It's like what the pictures describe. The people who look at this advertisement are always watching their eyes. This is the issue they care most about, and even the data show that the network In fact, the efficiency of video advertising is basically zero, so one after another new advertising, those hot, full of gimmick advertising creative, is not really able to achieve increased brand awareness, is it true that someone has noticed the brand, these They are the most concerned issues. The general monitoring software is too expensive and cannot be monitored for every country, every point, so at this time MRCOnline appears. His role is to provide you with advertising for every entity you specify worldwide within 48 hours. Effect. If you don't understand some of the high-tech things that I said, it doesn't matter. If you study them carefully, moving to China may be a good idea for starting a business.