Women heart underwear imo instant communication with easy management of "one thousand stores"
Sales volume is the pain in the heart of underwear company at this stage, because in the huge market before the cake, each business is a little share of a share. At present, the first-line bra can not break a single company 2 billion, second-line bra can not exceed 1 billion, which seems to be hanging over the head of a corporate sword Damocles.
First, the woman's heart : "Thousand stores plan" sword refers to 2 billion cake
How to break the 1 billion underwear, 2 billion sales ceiling? China's popular lingerie brand Shenzhen, a hundred years underwear woman heart, pointed out that we must first break the inherent thinking, we must have the courage to innovate. Otherwise, only vainly looking at the ceiling sighs. In addition, there are several things that can be done to increase sales, such as brands, products and stores, the most important being stores.
Women's hearts in all parts of the country now has more than 600 franchise stores, more than 200 outlets. In 2010, the woman's heart pushed on this basis "one thousand stores to join the plan," sword refers to 2 billion cake.
In this regard, women think the key to improving sales is to do a good store. Only good store, in order to carry more brand added value, more categories of sales and higher retail prices, and ultimately enhance the company's overall turnover.
Second, how to unify the management of "one thousand stores"
To do "Thousand store plan" woman heart underwear, the biggest problem is: how to achieve the scattered throughout the country stores unified management?
More and more stores, scattered all over, each into a country, how to ensure franchise stores and direct sales stores to the unified pace of joint operation, how to achieve more and more "casual" stores?
In this regard, the first woman to use the OA software to achieve store management, but the OA system can not be real-time interaction. Finally, the woman heart with real-time communication software to better strengthen the communication between stores, staff management, from 2011 onwards, a full line of enterprise instant messaging tools imo.
Third, the woman's heart underwear with imo instant communication, thousands of stores and more scattered
Women's underwear with imo company headquarters and the current 800 stores all built on an instant communication and collaborative office platform. Imo at a glance of the organizational structure of the tree, all the stores as an office in the office, the company which department, which direct sales stores, which stores, each employee is responsible for which piece ... ... at a glance, no matter who you are looking for Can find
Through imo, women's heart headquarters can share the sales program, personnel transfer, new stores and other stores in real time, while the store can also report the sales and sales issues to the headquarters to achieve uniform management among stores.
(Imo interface icon: organizational structure at a glance)
Not only that, the woman's heart also through the coordination of office functions imo, to facilitate the store management.
"Imo really convenient, such as the company headquarters often develop some applications out, when extended to departments and stores, often do not understand the department, do not know how to use remote assistance through imo, can help them operate."
"Another example imo electronic voting.When the May Day, March 8, we do have a few sets of promotional programs, this time we in the imo send an electronic vote, so that each store their own choice, to see what we agree with the program Not only save time, but also facilitate the statistics, a great help to us. "The woman in charge said.
Now, a woman's heart underwear through imo, is preparing for the next round of underwear promotion wars. The "work communication, on the imo" has also become the consensus of the company employees.
Four, Belle, love underwear, Shanshan, Anta ... all with imo, you?
imo already has a high reputation and reputation in the apparel industry. Belle (HKEx: 01880), love underwear, Anta, pure, Shanshan (Shanghai Stock Exchange: 600884), Pathfinder (Shenzhen Stock Exchange: 300005), the newspaper is not only a woman's heart underwear choose imo as a business communication platform, Birds, urban beauty, La Chapelle, elegant birds and many other well-known companies in the industry use imo as a corporate instant messaging platform.
Five, working on the communication imo, all free, ready to use
imo (http://) was the first to propose and implement a "free, up-to-date, ongoing free upgrade" mode of operation for more than 100,000 enterprises, millions of employees to provide enterprise-level instant messaging and Internet collaboration office services. imo was established in 2006 under the guidance of the Ministry of Industry and Information Technology of the People's Republic of China and Shanghai Municipality by the Commission. It is the earliest and largest enterprise instant messaging platform in China.
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