Shanxi traditional craft turned industrial chicken

The ancient Sanjin land contains profound cultural resources. Today, these cultural treasures are being excavated by some private enterprises in Shanxi and turned into economic and industrial advantages.

Guangling Paper-cutting: Small scissors cut out the folk crafts that were handed down by the ancestors of Guangling County, located in the northeastern part of Shanxi Province. Its paper-cutting is characterized by a unique artistic style, and it is hailed as “a unique Chinese folk art” and it has been selected as the world's non-material culture. Heritage list. But now, Guangling Paper Cutting is not only a cultural name card, but also a cultural industry that can help local people become rich.

“In the past, paper-cutting was just a decoration in the festival. Today, it has become a new way to increase income.” Wang Xingli, a well-known paper-cut artist, experienced the rise and growth of the paper-cutting industry. “It started with selling at the market in the village and then later Gifts are sold in the county towns and sold to paper exhibitions in Beijing and Shanghai. The prices range from 10,000 to tens of thousands, and small scissors cut out the big industries!"

Not only that, Wang Xingli also has his own paper cutting studio. Although it is a family workshop with only 20 or 30 individuals, it can earn more than 100,000 yuan a year. However, "the family workshop is still too small, even if there are large orders, there is no way to meet." He is now considering expanding the scale. In fact, household paper-cutting workshops like Wang Xingli are also gradually declining and replaced by large cultural industry companies.

The China Guangling Paper-cut Culture Industrial Park established in 1999 has a more complete industrial chain: Guangling Paper-cut Culture and Art Research Center, Guangling Paper-cut Culture and Art Development Co., Ltd., Guangling Paper-cut Art Museum, and Guangling Paper-cut Vocational Training School. The organization formed a paper-cutting industry chain integrating design, production, teaching and research, tourism, and exhibition sales. By the end of 2011, the total output value of the park reached 26.4 million yuan, and foreign exchange earned 1.86 million US dollars, an increase of 20% over the previous year.

Dingmao wood carving: hand-built ancient wood building is in front of a two-meter-high “miniature version” should be the county wooden pagoda, gallery door leaf carving clear, wonderful workmanship. Such woodcarving models need more than 50 years of mahogany as raw materials and 54 different types of brackets, which consist of nearly 200,000 parts. Each part is calculated in millimeters.

Such a piece of woodcarving works, if used in accordance with traditional techniques, requires 10 people to complete in one year. However, the Dinglong County Dangxi County, Shuozhou City, Shanxi Province wood carving model Art Co., Ltd. through modern mechanical means, six individuals can be completed in just 2 months.

Shanxi has rich cultural resources, especially the most prominent ancient architectural culture. It is known as the Museum of Ancient Chinese Culture and the Museum of Oriental Architectural Art.

“Shanxi's ancient buildings are so beautiful and colorful that I wanted to express them in the form of wood sculptures, so that more people can intuitively understand the subtleties of ancient buildings in Shanxi and even the whole country.” Haolong Woodcarving Model Art Co., Ltd. General manager Liu Xiaochen said.

“Cultural products must first be culture-based, but products must have characteristics and must meet market demands for personalized production.” Liu Xiaochen, with his keen market insight, adopts a blue ocean strategy, carries out personalized operations, and products are also original. Tourism products have developed into high-end gifts, museum art collections and teaching molds in universities.

After more than ten years of development, Liu Xiaochen's wood carving factory has grown from a home-based workshop to a local leading company with more than 260 employees and annual sales of more than 24 million yuan. In the next step, he will also incorporate the ancient buildings of the country into the scope of the woodcarving model.

However, compared with the actual economic benefits, Liu Xiaochen paid more attention to the ancient architectural culture spread by wood carvings. “Shanxi's ancient buildings are splendid, and it is necessary to let more people appreciate their charms.” This was the original intention of Liu Xiaochen’s career and was the driving force behind him.

Yuda Bronze Ware: "Bronze Kingdom" was made into the Yuda Group so that it was a piece of colorful bronze art and a bronze art work room controlled by art masters. Persisting in culture as the soul and treasures as the foundation, Shanxi Yuda Group, located in the southern part of Shanxi Province, has become China’s largest “bronze artwork production enterprise” and was named “National Cultural Industry Demonstration Base” by the Ministry of Culture.

Twenty years ago, the Xiaxian Craft Factory, which was on the verge of collapse, was renamed Shanxi Yuda Group Corporation after a joint-stock reform. General Manager Wei Enke was inspired by the exquisite Xia Dynasty bronze wares exhibited by the County Cultural Bureau. In combination with the Guan Gong culture in Yuncheng, a batch of bronze statues of Guan Gong were created and the market was soon opened up and out of control.

Based on the bronze statue of Guan Gong, Yuda Group has developed more personalized creative products according to different market demands, and has made great strides in specialization, high-end, and internationalization: transformation and promotion of large-scale bronze sculptures. Manufacturing and installation of technology have become the most competitive giant bronze sculpture manufacturing enterprises in the country; the formation of creative teams and technology innovation centers, the application of Chinese ancient bronze classic decoration techniques to bronze works of art to enhance the added value of product culture; and domestic and foreign auction houses Cooperation has created a collection of art collections and high-end auction platforms. It has become a channel for sculptors' works at home and abroad to go to the world; it aims at a growing tourism market and develops high-end tourist souvenir markets.

Wei Enke said: "People who are engaged in cultural industries have a deep love for culture, but to be a cultural industry must endure loneliness. Do not attempt to succeed with an idea."

At present, one of the leading cultural enterprises scattered on the land of Sanjin is rapidly emerging as an industry “Golden Rooster” that boosts the development of the local economy. While realizing the economic and social benefits of both, it also shows and spreads the characteristics of Shanxi to the world. Traditional Culture.

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