Decoding new business roads, Aokang Investment Conference leads the industry
Dialogue with new business channels and start a new journey. On March 27th, “Aokang New Marketing Global Investment Conference†was held at the Pullman Wenzhou Riverside Hotel. It is reported that the highlights of this event are diverse. In addition to Ao Kang Investment Holdings Chairman Wang Zhenduo decoding the new business road, Aokang International (12.16 +0.91%, diagnostic stock) president Wang Zhenquan released five "big packages" of franchisees on the spot, Aokang prepared for a long time "deep water" The bomb" - the first C2M franchise store also unveiled the mystery, and released the C2M personalized customization franchise strategy.
Open a new model of platform cooperation
"Currently, China's economy is still suffering from the dual pressures of internal structural contradictions and external uncertainties, which poses challenges for the continued stability of the economy and the development of domestic enterprises." The scene of Wang Zhenduo's verses is frequent, with "four choices" "In the current situation, Aokang needs to walk side by side with all the outstanding franchisees across the country, expand the depth, explore business opportunities through cooperation, and explore the development of new business channels with continuous innovation.
According to Wang Zhenquan, president of Aokang International, in 2019, Aokang will train outstanding franchisees as one of the company's strategic goals. In order to let the franchisees have no worries, Aokang also released the "five one project" and "six major services" support policies on the spot to implement unified pricing, unified planning, unified image, unified propaganda and other management ideas, so that new franchisees are free from follow-up Management management troubles, help franchisees effectively copy the "Aokang experience", improve their human efficiency, efficiency, and money.
In addition, in order to express gratitude to the outstanding franchisees, Aokang also commended the list of the top ten potential dealers of Aokang and the top ten outstanding dealers of 2018, and also joined the 2019 new contract signed at the scene. Merchants have been encouraged to give credit.
0 franchise fee + four gifts
It is reported that as another major highlight of this investment promotion activity, Aokang's first C2M franchise store, which has been preparing for a long time, officially opened its doors to welcome customers. At the same time, it also distributed a large wave of benefits on the spot and released the C2M investment promotion policy, which builds a large-scale personalization for the industry. The customization system has opened up a new direction of development.
With the continuous advancement of human technology, production and management methods are constantly changing. The introduction of Germany's "Industry 4.0" and "Made in China 2025" has brought infinite possibilities for "mass customization." According to statistics, in 2030 China will produce nearly 480 million middle-income and high-income people, and it will accelerate the promotion of personalized and high-quality consumer demand.
Different from the regular franchise stores, the core of C2M commercial operation lies in 3D measurement equipment and online system services, rather than product-based products in traditional storefronts, which greatly weakens the limitation of the venue to achieve rental costs. Minimize renovation costs and labor costs. In order to further promote the C2M personalized customization investment, Aokang also prepared a strong policy support for the “0 franchise fee†for the dealers who signed the C2M franchise contract on the same day, and at the same time enjoyed the free use of equipment, free system service, and gifted custom containers. Great preferential policy.
“Now omni-channel is not just about getting online and offline. From the C2M level, omni-channel is a deep cooperation across brands and platforms.†Wang Zhenduo mentioned that we have entered the present era from the original brand sovereignty era. In the era of consumer sovereignty, "the future retail industry will enter an era of product quality and user experience as the core. Digital-driven large-scale personalized customization will be an important direction for the industry's transformation and development, leading the way with half a step. Who can grasp the future customization trend, can better seize the market opportunity."
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