Xisei - The concept of color, fragrance, taste, and high-profile debut at the 13th Shenzhen Garment Show

The Xishen exhibition hall is concise and atmospheric, with a modern sense of fashion and no lack of cultural atmosphere. The image of the pavilion as a whole originated from the creativity and inspiration of endless exploration of nature. It has a natural, rustic, pure and understated space temperament, creating a fresh and natural atmosphere of a fashionable and slow lifestyle. The design of this pavilion continued to adhere to the combination of the style and window of the store with the brand, and fully utilized the combination of architectural art and original ecological materials to demonstrate the beauty of architecture. The line elements of the wooden strips and the embroidered feathers in the hall are used to set off the background. The stairs at the entrance of the exhibition hall are isolated from the noise in the exhibition hall and provide a good communication platform. The window display on the right uses a visual design separated by a perspective. Through the window, the lively scene in the exhibition hall is faintly visible.

The exhibition hall is ingenious in form, and the various senses of "smell", "hearing", "vision", and "tactile" are presented in a comprehensive manner, becoming another major feature of the Xiexi Pavilion. A unique fragrance was introduced in the pavilion to showcase the brand's unique cultural temperament; the rice thresher device showed the process from cotton and linen raw materials to ready-to-wear; visually appealing to the pavilions and khaki shades similar to the building structure of the house. The new garments made of cotton and linen material give people a sense of top-level enjoyment. The creative design of various outstanding textures reflects vivid and rich touch. The multi-sensory stimulation and experience conveyed the ethos of Hexe's simple, natural, and restrained atmosphere from multiple perspectives.

In the exhibition hall, some of the new autumn/winter 2013 products of Xiexi were displayed. These new products also attracted the audience's long stay.
This time, the concept of “taste” as the exhibitor’s theme was mainly due to the fact that the main consumers in the current market are no longer buying luxury brands on the basis of buying clothes, but rather preferring the simple call of heart, hoping to convey through costumes. Different from other people's unique fashion taste. This coincides with the highly consistent fit of the clothing concept conveyed by the Heze brand. Neutral and cool, simple and low-key has always been a major cultural focus that the brand conveys to countless independent women.
Recalling previous exhibitions, we found that this year's entire clothing exhibition brand has made a fuss about the “brand culture”. Each form is different, and the style and techniques are not the same. Each year, the Heze brand's exhibitions are very new and different in form, but behind these wonderful forms, the same theme clues have always been maintained and adhered to - the close integration of cultural creativity and fashion brands. During the several years of brand development, Chise insisted that art is the expression and recognition of life. Costume is the integration of life and life. The exhibition has witnessed many aspects and in-depth cultural demonstrations, which have been unanimously appreciated by people from all walks of life.