Humen's Three Major Measures Promote the Development of Children's Wear Industry

In recent years, Humen's children's wear has risen. The current global sales of children's wear products are about 25 billion US dollars (equivalent to more than 150 billion yuan), and the annual consumption of children's wear in China exceeds 50 billion yuan, and it is increasing at a rate of 10% every year. The development momentum is very strong. In the face of children's wear that has been hailed as "the last piece of gold cake in the apparel industry today," the Humen government has frequently made efforts to provide unprecedented support.

The government is equipped with a "national name" service platform. In order to provide diversified public services and technical support for the transformation, upgrading, innovation and development of enterprises, since last year, the government of Humen Town has invested 120 million yuan to establish a national-level Humen clothing innovation service center, including the national textile fabric Humen Hall and China Textile Industry Federation. Centers such as Humen Laboratory, Humen Fashion Design Center, Xinsi Road Fashion Distribution Center and other “GuoZihao” public service platforms.

Marriage Minsheng Bank helps companies**. On July 13 this year, the global investment promotion ceremony of the Humen Fumin Children's Wear Center was launched. In order to solve the problem of entrants entering the enterprises, the Humen Township Government and the China Minsheng Bank Humen Sub-branch have teamed up. Minsheng Bank provides unsecured guarantees for mortgaged children's clothing brands, unsecured credits, and real estate mortgages. Give a lower ** discount than normal annual interest.

Established a children's clothing club to integrate corporate resources. In order to comply with Humen's needs for children's clothing companies, on July 23, the Children's Wear branch of the Humen Garment and Apparel Industry Association was formally established. 123 companies including Little Rhino, Happy Binnie, Beetle House, and Tiger Hutney joined the Children's Clothing Club. After the club is established, it will systematically cultivate a group of national and provincial children's wear brand names. Targeting the development of the children's wear industry, the company has issued targeted short-, medium-, and long-term brand development plans and actively assisted relevant departments in applying for “China's children's wear towns” and “Chinese children's wear specialty towns”.