Traditional department store brand promotion launched across the board

In recent days, department stores, shopping malls have launched full-scale summer sales promotions. The reporter visited the market and learned that this summer sales promotion will not only become the protagonist in the summer and summer cool commodities, and the discount rate will be as low as 2%. At the same time, some newly-listed autumn clothes will also be added to the promotion activities.

Recently, the reporter learned from interviews with many department stores in the city that summer promotions featuring seasonal clothing, footwear and cosmetics, and cool summer goods are in full swing. Most shopping malls offer more than 50% discounts, and some even About three to four percent off. For example, Le Bin Department Store has recently launched a “Five-Folding” promotion. There are hundreds of brands participating in the event, and there are some international brands and imported clothing and footwear products. The Mileau Department Store Geely Store on the same road as Nanjing Road and Binjiang Road Business District launched the “Simultaneous Reduction of Prices by 50% with Europe” campaign, and also included well-known international brands such as ZARA, AX, Guess and MUJI. To the promotion. In the business district of Dongma Road, New World Department Store launched the "Three-Year Clearance" campaign. The seasonal clothing and men's and women's shoes of many popular fashion brands are sold for only two or three hundred yuan after the price reduction. Some women's shoes are not sold at a price. One hundred yuan; In the Lotte Department Store Dongma Road shop's "end of season sale" campaign, the promotion is also as low as 50 percent, while the new brand counter just introduced exclusive gifts, high-power points and other activities. It is also known that in some brand stores of shopping malls, some newly-listed autumn new products have also been added to midsummer sales promotion activities, with discounts ranging from 70% to 90%.