As we all know, consumer recognition of the brand, largely depends on the embodiment of the brand terminal, a brand of advertising is no better, if the terminal is not enough power, consumers will stay away from their products. Consumption process of consumers is becoming more and more complex, and its behavior is no longer a simple materialized point of consumption, but more and more emphasis on the spiritual level of enjoyment brought by environment, atmosphere and value in the process of consumption. Therefore, The implementation of "brand terminal integration" construction is particularly important, it can release the brand voice in the terminal, so that the brand terminal "pull" and "push" the role of a unified combination of the final sales and brand value of the dual promotion. On August 7, 2013, CACHE HOUSE Hangzhou branch of Outstanding Franchisee Chamber successfully convened to discuss in detail the direction and brand value of Kagoya House brand development. At the same time, it explained the POS system And the importance of VIP were analyzed, and how to do "brand terminal integration" had a lively discussion and learning. Compared with the traditional "brand marketing", "brand terminal integration" has a greater advantage, because the former re-selling light brand, heavy product light culture, the current light future, the lack of systematic; "brand terminal integration" is the pursuit Brand distinctive, product features, theme of the event, the terminal vivid and shopping guide specialized, committed to the brand value of the competition. General Manager of Kagoya House Hangzhou Branch explained to the franchisees about the importance of "brand terminal integration" strategy and won the high recognition from franchisees. Outstanding franchisees actively speak at the conference and participate in the interaction. "Integration of brand terminals" is a systematic project. The road ahead is still full of hardship. Let us unite, move forward and resolutely implement the strategic plan of the head office to build China fashion Children's first brand!
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