Beauty Island Underwear manhole 560 stores on December 29, 2013 a strong presence in the home and department stores, opening day performance of nearly million. Cold climate, hot scenes, affordable choice, Beauty Island brand to the local beauty of women left a deep impression on the subversion of the traditional high-quality high-priced mode of thinking, beauty island brand with her unique high quality and low price The perfect combination of bits, access to the vast number of consumers of all ages and praise. We are deeply convinced that she will take root, sprout, grow and grow in this beautiful city. . .
Shenzhen Beauty Island underwear Co., Ltd. was established in 2005, is a collection research and development underwear design, production and sales, joining services in one of the large-scale chain Monopoly-based enterprises. The company owns underwear brands such as Colorful Beauty Island, Pink Memory, Romantic Beauty Island, Color Pose Qi and LIRENDAO. Its products cover bras, underwear, body suit, home wear, thermal underwear, camisole and hosiery.
Over the past eight years, with the joint efforts of all staff, nearly 200 fashion underwear chain stores in over 30 cities nationwide have been opened. The company has more than one thousand employees, not only has the traditional basic production equipment, but also from Taiwan, Germany, Italy and other places to import world-class advanced production equipment and has attracted many professional and technical personnel and management personnel, established Improve the quality management system, become the largest and most professional large-scale fashion lingerie chain one of the enterprises.
Over the years, the company adhering to the "low price, high quality, customer first" service concept, with great concentration on business innovation, the first 19 yuan parity underwear chain mode, ending the lucrative era of underwear in the country set off an upsurge of buying panic, by million Thousands of fashionable women sought after, continue to create a sales miracle. Small profits but quick turnover of the chain model to bring a huge sales, to achieve the absolute advantage of low-cost products, so that the entire system to a healthy operation.
Beauty Island is parity, fashion, comfort, quality of the words, the pursuit of low-cost companies with the perfect combination of high quality, low-cost low-quality speculation refused to reject the business objectives and purpose is to establish a unified, orderly, stable and healthy development of the country Chain stores, and plans in 3-5 years, "to join Beauty Island, to create a win-win" principle, the development of direct sales stores, franchise stores and franchise chain of more than 1,000, to achieve the leapfrog development expectations aims.
Looking to the future, Beauty Island will continue to introduce new products based on the concept of "parity, fashion, comfort and quality" to continuously improve its core competitiveness and bring more affordable underwear to Chinese women with high quality and elegant taste , So that more fashion beauty beauty women to share beautiful island life.
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